Real Estate Photos Sell Your Listing Make Them Count!

It’s almost impossible to justify not using a professional photographer to take your listing photos. Photos sell. According to a National Association of REALTORS® (NAR) report (see the optional resource), 87% of buyers use photos to determine whether to see a property. If your photos are amateurish, not properly lit, or not composed well, you’re squandering a key marketing opportunity and doing your sellers a disservice.

If you lack photography skills and appropriate equipment, hire a professional photographer. This is a benefit to using you as a listing agent that you can articulate to your sellers. Professional photos also serve as marketing examples for prospective clients. They set you apart from your competition.

The reality is that photos taken by even the best DIY-er will be outmatched by the quality that a professional can offer, and this can translate to finding a buyer sooner. Extended time on market can cost you more in marketing expenses (flyers, advertising, time), and client confidence than a professional photographer will charge. Professional photos are a good investment.

From: The CE Shop Course on Technology, Tools, Trends, and Risk Management